Built by Subs, for Subs
What began as a shared bid tracker inside one shop has grown into a powerful, AI-powered modern workflow platform used by subs across trades. Riffle connects estimating, communication, and tracking into one process; helping teams work faster and more accurately.
Riffle was born inside a subcontractor’s business, not a GC’s office. Our founders built it to solve their own challenges—and now it’s built to help subcontractors everywhere.
From Sticky Notes to Smarter Systems
We built Riffle to make subcontractors’ lives easier.
Riffle was born inside a subcontractor’s office, not a software company. When founders Adi Klinghofer and David Waxman realized their growing business was buried in ITBs, spreadsheets, and Post-its, they built an internal tool to organize bids, train PMs, and track profitability. That tool worked so well that other subs wanted it too.
To bring Riffle to the next stage, Adi and David passed the torch to three SaaS industry veterans, Dan Olson (CEO), Jen Gadus (CPO), and Joe Banks (CTO), who are building a modern, AI-driven platform that helps subcontractors work smarter and grow confidently.
Mission
At RiffleCM, we are empowering commercial trade service companies to run and grow their businesses with clarity, confidence, and impact.
By combining practical innovation, high competency, and a relentless customer-first mindset, we’re redefining how subs run a modern trade business. Riffle acts with integrity & empathy, building trust through transparency and collaboration with our customers. Our solutions are designed to be clear, outcome-focused, and damn helpful—enabling every partner to work smarter, move faster, and achieve sustainable growth.
Values
Empowering
We give trade businesses the tools and confidence to take control of their success. We build practical, effective solutions that solve real problems without cutting corners—enabling customers to work smarter and grow stronger.
Empathetic
We start by understanding. We regularly listen to our customers & teammates to uncover real challenges & design solutions that make their lives easier. We act with compassion & always seek to understand true motivations & needs before taking action.
Collaborative
We believe the best outcomes come from working together. We stay open to new ideas, join forces with customers, and tackle challenges side-by-side to create lasting progress.
Trustworthy
We earn trust through transparency, honesty, and reliability. You can trust Riffle to do what we say we will do deliver dependable solutions that drive real results while keeping our customers' best interests at heart.
Accountable
We take ownership of our actions, results, and relationships. Guided by our customer-focused process, we hold ourselves to high standards, learn from our mistakes, & continuously improve to deliver measurable value.
Supportive
We show up for our customers and our team. Reflecting on our collaborative & empathetic spirit, we create an environment of encouragement, respect, & shared success, because when our customers win, our team wins.
The Team Behind Riffle
Dan Olson
Seasoned product leader focused on growth & go-to-market strategy.
Join the Movement to Build Smarter
Built by subs, backed by SaaS experts—for every trade.